Contact Requests via email automation. An email contact request is a golden opportunity to get a potential client to convert. These emails are often missed because either the sender of the email is ignored or the recipient does not make the time to follow up the email with a potential client.
Following up on a lead from an enquiry email is one of the hardest tasks to automate. You know what they say, 90% of the work is done after the first impression. But you can’t afford to leave that to chance. Businesses rely on repeat business and referrals, so you need to make sure that you give your customers a great first impression every time – which means following up and following up promptly.
This blog will look at how you can use email automation to respond to these leads as soon as they have reached out to you.
What is Email Marketing Automation?
Email marketing automation can help marketers save time by automatically composing and sending promotional emails to subscribers on a mailing list, based on triggers or conditions that they set. For example, an email could be sent when someone shows interest in a product, or when a business launches a sale.
Email automation can be a great way for marketers to send triggered or limited-time promotional emails to subscribers on their mailing list. This strategy works by enabling online marketers to send out custom-made messages to both prospects and customers on a schedule or when certain conditions are met. Automating emails can save marketers considerable time and effort by composing and sending new emails each time someone shows interest in a product, or for example when a business launches a sale.
What is the main problem with contact requests?
You receive your new contact requests in your inbox, and it can be hard to keep track of who you have responded to. You respond to your new contacts manually, but these emails can sometimes be inconsistent or late, which can give a bad first impression.
So how do you resolve this?
Email marketing is an excellent way to streamline and automate your communication with new contacts. By setting up a series of messages to automatically send to new contacts, you can be certain that they have all the information they need to work with you. Plus, you can save time by not having to manually send each email yourself.
What do I need to set it up?
In order to set up a an email marketing campaign, you will need two things:
- First, you need to have a contact us form on your website.
- Second, you have to set up email follow-up sequences and triggers that encourage those who contacted you to schedule a free consultation.
How can I implement it?
Being able to capture leads on your website is an important aspect of running an online business. There are a majority of tools out there that you can use to capture leads. We will discuss ways to setup the automation in three ways:
- Website Setup
- CRM Setup
- Email Marketing Setup
Set Up Contact Requests On Your Website:
You can easily set up a new contact us page on your website by following these simple steps. First, you’ll need to create an embedded contact us form. This form will allow new leads to fill out their contact information, and you can use it to collect email addresses. Once you have the form created, you can add it to your website using a simple piece of code.
Next you should create a contact us thank you page. This is the page that is shown after the user has submitted the contact us form. So the user has submitted their information and now the page shows a thank you page. You can write what you want on this page or you can leave it blank.
Adding an appointment scheduling widget allows your customers to book a call with you directly, which is very convenient for them. You can add the widget to your thank you page so that they can easily find it and use it when they need to.
Set Up Contact Requests Using CRM:
First, you’ll need to get your website and CRM integrated. This is essential to get this all set up and receive the data. Once this is done, you can start developing the format for your emails. Once you’ve developed the email template, you can start tracking the conversion rates and see what works best for you. By integrating your website with your CRM system, you’ll be able to save a lot of time and money.
Tags are the terms that you establish within Manage Flitter that let you take the necessary actions. With “Contact Us” being a suggested tag, you can customize the URL of your Flitter profile in order to capture all contact requests. When a user accesses your profile by adding the “Contact Us” tag to the end of your Flitter URL, an email will be sent to the address associated with your Flitter profile.
You can create triggers based on the tags that you set up. For example, you can set a trigger to make sure you get an email notification every time someone adds you as a contact on LinkedIn. You can have this notification go to your email, calendar or any other feature you have connected to this app. An easy way to set up a new trigger is to go to Settings and choose Triggers. You can also edit triggers by clicking on the trigger that you would like to modify. This will take you to a page where you can change the conditions, actions and time frame.
Set Up Contact Requests Using Email Marketing
Here are the four email sequences for you to use in order to set up contact requests. Take these ideas and make them your own.
- Email 1: Confirmation email – Confirmation that you have received their request. (sent immediately after signup)
- Email 2: Consultation Email- Next step is to offer a consultation call after someone has filled in the contact us form. (sent the next day)
- Email 3: Consultation benefits email – Another follow-up that explains the benefits of the consultation. (sent after 2 – 3 days)
- Email 4: Final consultation offer – Final email nudge about registering for a consultation.
Setting it up:
Setting up a new automation in your sales and marketing automation system can be a great way to help manage your time and resources. By doing this, you can ensure that new contacts are automatically added to your list and that they receive the information that they need in a timely manner.
Here is how to do it:
- Set up the new automation in your sales and marketing automation system: “New Contact Us automation”
- Create automation triggers based on the tag. So, for example, when the tag “Contact Us” is added, send out the “New contact us automation” welcome series.
- Add the templates and the copy for each of the email series
Testing The Setup:
- Test your CRM setup to ensure that you are getting correct data
- Test your email marketing series to ensure that you are getting all of the email series
It is clear that email automation can help to streamline your business and make it run more smoothly. The time you save using email automation can be used for other projects that need your attention. It is also clear that email automation can help to improve the effectiveness of your email marketing. We hope you have enjoyed our post about how email automation can take your email marketing to the next level for contact requests.
Thank you for reading, and I hope you found this post useful!
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We hope you enjoyed our recent outreach blog and as always should you have any questions feel free to contact me anytime. I’d be happy to discuss this topic further with you.