Congratulations! You have finally turned your idea into a promising business that is getting everyone inspired not just by your vision but your infectious drive as a passionate entrepreneur!!! In other words, people have got their eyes on you – and that’s a good thing!!!
To set the wheels in constant motion for your business after you started is hard work, there are bumps and setbacks on the way and it can be easy to be pulled down or worse lose your motivation.
As Will Rogers puts it, “Even if you are on the right track, you’ll get run over if you just sit there”.
Imagine this scenario, you have got your business running, you have set the branding like business identity, logo, colors, and you even got that social media out and running. Your online exposure is on point! Your business has gone viral! Suddenly, you found your Facebook Page shut down and when your FB page is shut down, it gives a domino effect to your Instagram! You have made an appeal to Facebook but to no avail. You are back to zero.
This is not to scare you but before your business goes down the drain and you lose sight of your goal, Andrea Sager, a lawyer who left the corporate world and transitioned as an entrepreneur provides quality legal services to today’s thriving entrepreneurs, shares with us the importance of getting yourself and your business protected.
These are the measures she suggests to protect your business:
First, register your business. Get things right in the beginning although it may be menial to file for registration. But take the time to establish your new business from the start and it will save you from trouble later. Having an actual registration gives you many more rights – more options are available to you.
From experience, Andrea had clients coming to her for infringement rights, someone copying their business names and logo and etc. So before you get yourself in a brawl of lawsuits, get your business registration done.
Second, conduct an official trademark search. There are many cases of infringement of trademarks because of lack of knowledge. Of course, once you have gotten a cease-and-desist order because you are operating on somebody else’s business name, you cannot invoke your ignorance of the law because you haven’t done due diligence in searching for trademarks. Hence, it is of prime importance to have an official trademark search conducted to make sure that you’re in the clear and you’re not wasting money.
Lastly, once you have completed Step 1 and 2, this is the last but the most important step you need to undertake to get all your business, your efforts, time and creative ideas protected. Get your business protected, your business name, your branding, your website, and even the blogs that you are writing.
So there you have it, we hope that this article somehow gave you some insights on how to protect your business.
We have also provided “The Ultimate Cheat Sheet For Protecting Your Business” that you can get for FREE!!!